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AI in Your Browser vs. AI on Your Website: Who’s Really in Control?
You’ve seen the headlines. A new generation of web browsers, supercharged with artificial intelligence, is here. Tools like OpenAI's Atlas, Google Chrome with Gemini, and Microsoft Edge with Copilot are transforming your browser from a simple window to the internet into an active, intelligent "co-pilot" for your digital life. The "browser wars" are no longer about speed; they're about which AI can help you get things done.
These new assistants can summarize the article you’re reading, compare products across different tabs, and even book a reservation for you. They promise to make you more productive by understanding the context of what you're doing online. But as a business owner, this raises a critical question: if a customer is on your website, who is this new AI really working for? You, or the customer?