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Why Your Small Business Doesn’t Need a Flow Builder (The Trap of Infinite Configuration)
Why Your Small Business Doesn’t Need a "Flow Builder" (The Trap of Infinite Configuration) ​
If you’ve been Googling "AI Voice Agents" lately, you’ve probably seen them.
The screenshots look like the control panel of a spaceship. Beautiful, complex webs of boxes and arrows connecting Start to Decision to Fallback.
They’re called Flow Builders, and platforms like Botpress or Voiceflow sell them as the ultimate way to control your customer experience.
They look powerful.
They look professional.
And if you are a small business owner, they are a trap.
Here’s why buying a Flow Builder is the wrong move for 99% of business owners — and why you should look for an Agent, not a Project.